fresh theatrical experiences


OUR MISSION   Invigorate lives through fresh theatrical experiences.

OUR DIFFERENCE   Energetic and engaging contemporary work, offering a twist on the expected.

WHY   Life’s too short for one more bland event. Obligations and rote routines so easily eat up all our time. We believe that your life matters, and that it should be overflowing with vitality. That happens by sharing beautiful moments with the people you care about. We aim to create those kinds of experiences; behind the scenes, amidst our audiences, and on our stages.

OUR AUDIENCES   People who love Prima are culturally adventurous. They are forward-focused, explorative, and vivacious.



STAFF

Mitch Nugent | Executive Artistic Producer

Sara Dodson | Director of Operations & Production

Megan Witkovsky | Director of Patron Services

BOARD OF DIRECTORS

Hunter Johnson, TONO Group (President)

Sheri Riley | Murray Securus (Vice President)

Todd Bartos | Bartos Group (Treasurer)

Michael Heller | Biz Finance Ally (Secretary)

Regina Coia | Berkshire Hathaway Homesale

Robert Grossman | Retired Executive

Mitch Nugent | PRiMA Executive Artistic Producer 

Joe Wirbick | Sequinox


Mitch Nugent, Executive Artistic Producer

THE OVERVIEW

Founded in 2010 by Mitch Nugent and his wife Diana, Prima focuses on producing fresh theatrical experiences that invigorate lives. The organization produced events at an array of local venues before planting at its home venue in 2018. In addition to Prima’s programming the venue hosts private special events, making Prima a unique and flexible home for community happenings.

Top-notch talent have gathered with Prima from across the nation and within the local community. Some of Broadway's best have taken the stage with Prima including Stephen Schwartz, Adam Pascal, Billy Porter, Jason Robert Brown, Jeremy Schonfeld, Shoshana Bean, and Josefina Scaglione. To inspire the next generation in Lancaster, Prima’s NextGen Initiative offers subsidized tickets for local youth and their families, as well as high school and college-age internships. Whether it be a boutique musical, a pop-infused concert, or a special event, Prima is honored to be a part of the ever-increasing cultural vitality of the Lancaster, Pennsylvania community. 

THE STORY

Prima began in 2010 with a group of theatre professionals who were passionate about shaking up the cultural status quo with top-notch and immersive performances. 

Executive Producer Mitch Nugent and his wife Diana founded Prima on the belief that the arts are at their best when they are relevant and engaging. They started by bringing together the region’s finest talent for cabarets at Prince Street Cafe. For the next 8 years, Prima produced boutique musicals, concerts, and special events at venues across the region. Now, Prima has a home venue for fresh theatrical experiences in Lancaster City, continuing to provide the community with contagiously engaging experiences for arts patrons, those who are not normally theatre-goers, as well as a new generation of culturally engaged citizens.

Notable productions include First DateThe Last Five Years, Oz in Concert, Songs For A New World, 80’s Re-Lived!, Elton John’s AIDA, Children of Eden, Chess, Big Fish and Tick Tick Boom. Guest artists include Tony and Grammy winners, including Stephen Schwartz, Billy Porter, Jason Robert Brown, Josefina Scaglione, Shoshana Bean, and Adam Pascal.

Prima is a community of people who believe that everyone deserves invigorating experiences. As a non-profit organization, Prima offers students influential hands-on internships, subsidized ticket opportunities, and master classes through the NextGen Initiative.

Special Events by Prima allows the organization to serve the community further by engaging in professional event management, including booking entertainers for special events, as well as hosting special events at the Prima venue. These efforts, in addition to our visionary investors and volunteers, make Prima a sustainable and growing cultural resource for the region. 

Lancaster is increasingly becoming a more vibrant place thanks to the many companies and organizations that do their part in creating an energetic cultural experience in our region. The team at Prima is grateful to play a key role in this movement.

Check out some highlight photos from Prima past here.