fresh theatrical experiences
OUR MISSION Invigorate lives through fresh theatrical experiences.
OUR DIFFERENCE Energetic and engaging contemporary work, offering a twist on the expected.
WHY Life’s too short for one more bland event. Obligations and rote routines so easily eat up all our time. We believe that your life matters, and that it should be overflowing with vitality. That happens by sharing beautiful moments with the people you care about. We aim to create those kinds of experiences; behind the scenes, amidst our audiences, and on our stages.
OUR AUDIENCES People who love Prima are culturally adventurous. They are forward-focused, explorative, and vivacious.
Sara Dodson | Director of Operations & Production
Megan Witkovsky | Director of Patron Services
Rachel Witkovsky | Patron Services Associate
Kristen Gregory | Patron Services Associate
Caitlin Auyer | Graphic Designer
Jared Drennen | Bookkeeper
Gloria Grossman | Accountant
Maeve O'Brien | Communications Associate
BOARD OF DIRECTORS
Hunter Johnson, TONO Group (President)
Sheri Riley | Murray Securus (Vice President)
Todd Bartos | Bartos Group (Treasurer)
Michael Heller | Biz Finance Ally (Secretary)
Regina Coia | Berkshire Hathaway Homesale
Robert Grossman | Retired Executive
Joe Wirbick | Sequinox
Prima's mission is to invigorate lives with fresh theatrical experiences. Featuring contemporary works, the organization focuses on music and stories that are engaging, authentic and energizing.
Prima is honored to be a place where top-notch talent gather from across the nation and within the local community. Some of Broadway's best have taken the stage with Prima, including Stephen Schwartz, Adam Pascal, Billy Porter, Jason Robert Brown, Jeremy Schonfeld, Shoshana Bean, and Josefina Scaglione.
From boutique musicals to concerts and special events, Prima is honored to be a part of the ever-increasing cultural vitality of Lancaster, Pennsylvania.
Prima began in 2010 with a group of theatre professionals who were passionate about shaking up the cultural status quo with top-notch and immersive performances.
Executive Producer Mitch Nugent and his wife Diana founded Prima on the belief that the arts are at their best when they are relevant and engaging. They started by bringing together the region’s finest talent for cabarets at Prince Street Cafe. For the next 8 years, Prima produced boutique musicals, concerts, and special events at venues across the region. Now, Prima has a home venue for fresh theatrical experiences in Lancaster City, continuing to provide the community with contagiously engaging experiences for arts patrons, those who are not normally theatre-goers, as well as a new generation of culturally engaged citizens.
Notable productions include First Date, The Last Five Years, Oz in Concert, Songs For A New World, 80’s Re-Lived!, Elton John’s AIDA, Children of Eden, Chess, Big Fish and Tick Tick Boom. Guest artists include Tony and Grammy winners, including Stephen Schwartz, Billy Porter, Jason Robert Brown, Josefina Scaglione, Shoshana Bean, and Adam Pascal.
Prima is a community of people who believe that everyone deserves invigorating experiences. As a non-profit organization, Prima offers students influential hands-on internships, subsidized ticket opportunities, and master classes through the NextGen Initiative.
Special Events by Prima allows the organization to serve the community further by engaging in professional event management, including booking entertainers for special events, as well as hosting special events at the Prima venue. These efforts, in addition to our visionary investors and volunteers, make Prima a sustainable and growing cultural resource for the region.
Lancaster is increasingly becoming a more vibrant place thanks to the many companies and organizations that do their part in creating an energetic cultural experience in our region. The team at Prima is grateful to play a key role in this movement.
Check out some highlight photos from Prima past here.