“It’s all about beautiful theatrical experiences that are fresh and exciting, shared with people each of us care about.”
Making a game-changing impact on Lancaster’s cultural vitality, Mitch Nugent has been at the heart of the community’s growing sense of energy and excitement through the arts.
Nugent has made it his career focus to make beautiful experiences come to life. He is founder of Prima, a non-profit organization in Lancaster focused on invigorating lives through fresh theatrical experiences. Mitch has been recognized (Fig Lancaster, Susquehanna Style, Connections Magazine, Fine Living Lancaster) for his innovative leadership, forging new cultural paths.
Nugent’s professional theatre history includes directing (over 50 productions), acting (for nearly 3 million people over 5 years), and producing (over 75 productions).
He has led Prima, from its start in 2010 as a nomadic organization, to its own home in 2018. On the west side of Lancaster City, Prima’s new venue offers an exciting location for boutique musicals, concerts and special events. At the helm of raising over 1.3 million dollars for renovating the facility, Nugent has transformed Lancaster’s cultural landscape with a venue that offers an immersive and flexible space, free parking within the city limits, and state of the art technology. Committed to producing work that speaks today’s cultural language, the organization has remarkable audience demographics for regional theatres, with the average Prima attendee averaging at 48 years old.
Mitch’s passionate spirit has made events possible in the area that might not otherwise happen. Collaborations include working with the Lancaster City Office of Promotion to produce an energetic Christmas Tree Lighting event annually since 2012, producing an 80s rock band on the back of a flatbed truck strolling throughout Lancaster City (with the help of Music For Everyone), and a concert featuring a 100-person chorus with McCaskey High School Choir. He also has brought together on stage the region’s finest talent from Sight & Sound, American Music Theatre, Fulton, and Dutch Apple; an otherwise new concept in the region nearly a decade ago. Additionally, Mitch has brought some of Broadway’s finest talent to the area including Stephen Schwartz, Billy Porter, Shoshana Bean, Adam Pascal, and Alice Ripley.
Nugent’s strength of vision has led the organization to unashamedly take creative risks and speak to a niche market of those seeking more contemporary theatrics. His heartbeat is showcased strongly in Prima’s values, committed to curating every part of the patron experience, offering a fresh twist on the expected, and embracing diversity and inclusion.
In addition to his work with Prima, Mitch consults for companies and community benefit organizations, specializing in the areas of brand messaging, arts leadership, and special events programming. He served on Lancaster City’s Public Art Advisory Board, and later became a Baldwin Leader Fellow with the Lancaster County Community Foundation. Nugent also does voiceover work for companies like Pfizer and Adobe, as well as producing weekend gatherings for LCBC.
Mitch is proud father to two young boys, Aiden and Sutter, and husband to Diana. They live in the city limits of Lancaster and enjoy the blossoming vibrancy of the region.
His determined energy and bold leadership are influencing the local community for the better. Prima is proud to call him our founder and Executive Artistic Producer.